MarketFlow

Reports & Analytics

See what your marketing turns into

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An example report: $184,250 of attributed revenue from WhatsApp, Email, SMS and Social over the last 90 days, up 21.4% on the previous period

Performance overview

See what every campaign delivers

Track your marketing reach, customer engagement, conversions, and revenue in one clear overview.

Marketing Performance

An overview of your campaign results

Last 90 daysExample report
Messages Sent
482,450
18.2%vs previous period
Campaign messages sent
Click Rate
19.4%
3.8%vs previous period
Link and button engagement
Conversions
8,420
14.6%vs previous period
Attributed conversions
Attributed Revenue
$184,250
21.4%vs previous period
Revenue linked to marketing

Channel comparison

Find the channels delivering results

Put WhatsApp, Email, SMS and Social side by side on the conversions and attributed revenue each one produced.

In this example: WhatsApp produced 4,980 of 8,420 conversions (59.1%) - more than Email, SMS and Social combined.

Conversions by channel

Example report · Last 90 days

Conversions by channel, highest first: WhatsApp 4,980, Email 2,180, SMS 840, Social 420.

Orders attributed to each channel's campaigns and posts, out of 8,420 in the report.

Conversion funnel

See where attention becomes action

Follow one audience from reached to converted, with the rate between every step - so the stage that loses the most is plain to see.

Steepest drop-off
Clicked → Leads: 73.8% of the clicked stage did not continue - a loss of 69,126
Largest absolute loss
Reached → Engaged: 194,400 fewer, though only a 40.3% drop

Example report · Last 90 days

Conversion funnel, Example report · Last 90 days. Each bar is the stage's count as a share of Reached

  1. ReachedMessages and posts delivered

    482,450100.0% of reached

  2. 59.7% of reached continued

    EngagedOpened, read or viewed

    288,05059.7% of reached

  3. 32.5% of engaged continued

    ClickedFollowed a link or button

    93,70619.4% of reached

  4. 26.2% of clicked continuedSteepest drop-off

    LeadsLeft a contact detail

    24,5805.1% of reached

  5. 34.3% of leads continued

    ConvertedPlaced an order

    8,4201.7% of reached

Channel reports

Go deeper into each channel

Compare the channel reports for the last 30 days, using the measurements each channel actually supports.

  • WhatsApp
  • Email
  • SMS
  • Social
  • Last 30 days

WhatsApp

Template Performance

Which templates get answered?

Top reply rate
34.2%
Top reply rate · order_confirmation

Ranked by reply rate

Conversions
  1. Rank 1: order_confirmationReply rate 34.2%892 conversions
  2. Rank 2: post_purchase_feedbackReply rate 26.8%214 conversions
  3. Rank 3: abandoned_checkoutReply rate 21.4%806 conversions
  4. Rank 4: welcome_messageReply rate 16.9%341 conversions
  5. Rank 5: payment_reminderReply rate 15.8%468 conversions

Reply rate = replies ÷ delivered.

Last 30 daysView full report

Email

Email Engagement Overview

Are subscribers engaging - or leaving?

Open rate
42.0%Up 3.8% vs previous period
Open rate · of delivered

Engagement rates

Click rate
12.8%Up 6.2% vs previous period
Bounce rate
3.1%Down 1.4% vs previous period
Unsubscribe rate
0.8%Down 0.6% vs previous period

Bounce is a share of sent, the rest of delivered. Changes are vs the previous period; lower is better for bounce and unsubscribe.

Last 30 daysView full report

SMS

Cost Efficiency

What does an SMS reply cost?

Cost / reply
$2.42
Cost / reply · SMS has no read receipts, so each step is priced from send to reply

Unit costs

Cost / message
$0.046
Cost / delivered
$0.047

Spend with no replies

$389.43 of $958.08

One-way messages (e.g. verification codes) earn no replies, which lifts cost per reply.

Last 30 daysView full report

Social

Platform Comparison

Which platform reaches - and engages?

Best engagement rate
6.2%
Best engagement rate · Best platform: LinkedIn

Share of reach

  • Instagram46.5%
  • Facebook29.5%
  • LinkedIn17.1%
  • TikTok6.9%

Engagement rate

  • LinkedIn6.2%
  • Instagram4.8%
  • Facebook2.6%
  • TikTokNot reported

Bars on a 0-10% scale. The example X account doesn't share engagement data.

Last 30 daysView full report

Email

Top Performing Templates

Which email templates perform best?

Best open rate
71.8%
Best open rate · Welcome Series - Day 1

By template

  • Welcome Series - Day 1

    24 campaigns

    Open71.8%Click30.8%

  • Product Launch

    9 campaigns

    Open50.2%Click18.7%

  • Abandoned Basket

    31 campaigns

    Open48.9%Click20.8%

Each rate is the average across that template's campaigns.

Last 30 daysView full report

SMS

Performance

Do messages land and get replies?

Delivery rate
98.2%
Delivery rate · of messages sent

Rates

Delivery rate · of messages sent
98.2%
Reply rate · of messages delivered
1.9%
Last 30 daysView full report

Connected modules

Works better together

Why choose us

Built for businesses that want to grow

Stop juggling apps, spreadsheets and reminders. Use one workspace that turns chats into customers, so you can grow faster with less work.

  • Talk to Customers

    Answer WhatsApp, SMS and Messenger chats from one place

  • Automate the Busy Work

    Set up automatic follow-ups and messages, no coding needed

  • Customers & Leads

    Keep leads, customers, groups and history in one place

  • Clear Reports

    See your chats, campaigns and sales as they happen

  • Made for Real Shops

    Sell products, services or digital goods

  • Safe and Private

    Your data stays in your workspace, and you decide who sees what

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